CURRICULUM VITAE
FAITH POPCORN’S BRAINRESERVE / TREND SPOTTER & RESEARCHER
2013 - Present
Distilled complex ideas into research-based reports presented to the entire BrainReserve team, including senior staff
Conducted both in-field and online qualitative research to develop ideas and to analyze the culture
Leveraged connections in the art, media art and technology worlds to identify new ideas emergent in creative fields
Uncovered and named emergent trends such as Chaos Culture, Magical Actual, Possibilia and New Sovereignties
Led takeovers of the company’s social platforms such as Facebook, Twitter, and Instagram to highlight current events and conferences.
Attended events and conferences such as Resonate in Belgrade, Internet Age Media in Barcelona, Eyeo Festival in Minneapolis and Weird Reality in Pittsburgh and provides in-depth recaps for internal and external purposes.
MIRRORBALL / TREND RESEARCHER
Jan 2016 - Mar 2016
Conducted spirits & liquor research for the Jack Daniels brand. Investigated competitive landscape and how other brands were utilizing technology, particularly virtual reality, to market their products
Developed a powerpoint presentation specifically investigating art and design trends in virtual reality installation
Researched the future of retail for RJ Reynolds. Did a deep dive into how brick & mortar stores are both competing and evolving along with online retail.
Began preliminary research for clients into cultural segments by investigating subcultural trends in cities they sought to activate in. This involved taking a deep dive into arts, technology and music scenes in each city to develop profiles of people in relevant markets.
Created immersions for weekend excursions in target cities highlighting activities relevant to brand articulation
BYLINES
Work has appeared in VICE, PSFK, CreativeApplications, HOLO Magazine, Additivist Cookbook.
Google Glass And The Birth Of Surveillance Cinema on the implications for Google Glass and data collection more generally on narrative cinema and surveillance
Co-authored speculative essay for the Addivist Cookbook on the future of robot interaction and advanced prosthetics to a collection of works that responded to the Additivist Manifesto, a treatise on how we are co-evolving along with the rapid advancement of new technologies.