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CURRICULUM VITAE

FAITH POPCORN’S BRAINRESERVE / TREND SPOTTER & RESEARCHER

2013 - Present

  • Distilled complex ideas into research-based reports presented to the entire BrainReserve team, including senior staff

  • Conducted  both in-field and online qualitative research to develop ideas and to analyze the culture

  • Leveraged connections in the art, media art and technology worlds to identify new ideas emergent in creative fields

  • Uncovered and named emergent trends such as Chaos Culture, Magical Actual, Possibilia and New Sovereignties

  • Led takeovers of the company’s social platforms such as Facebook, Twitter, and Instagram to highlight current events and conferences.

  • Attended events and conferences such as Resonate in Belgrade, Internet Age Media in Barcelona, Eyeo Festival in Minneapolis and Weird Reality in Pittsburgh and provides in-depth recaps for internal and external purposes. 

MIRRORBALL / TREND RESEARCHER

Jan 2016 - Mar 2016

  • Conducted spirits & liquor research for the Jack Daniels brand. Investigated competitive  landscape and how other brands were utilizing technology, particularly virtual reality, to market their products

  • Developed a powerpoint presentation specifically investigating art and design trends in virtual reality installation 

  • Researched the future of retail for RJ Reynolds. Did a deep dive into how brick & mortar stores are both competing and evolving along with online retail. 

  • Began preliminary research for clients into cultural segments by investigating subcultural trends in cities they sought to activate in. This involved taking a deep dive into arts, technology and music scenes in each city to develop profiles of people in relevant markets. 

  • Created immersions for weekend excursions in target cities highlighting activities relevant to brand articulation

BYLINES

Work has appeared in VICE, PSFK, CreativeApplications, HOLO Magazine, Additivist Cookbook.

  • Google Glass And The Birth Of Surveillance Cinema on the implications for Google Glass and data collection more generally on narrative cinema and surveillance

  • Co-authored speculative essay for the Addivist Cookbook on the future of robot interaction and advanced prosthetics to a collection of works that responded to the Additivist Manifesto, a treatise on how we are co-evolving along with the rapid advancement of new technologies.

CV: CV
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